Trump-Linked WLFI Token Drops 16% in Market Debut Despite Family Holdings

The WLFI token, associated with former President Donald TRUMP and his family, fell 16% during its first trading session on Monday. The decline came despite a July investor vote that enabled public trading, providing liquidity for Trump's personal holdings and early backers. Market participants viewed the launch as a litmus test for the TRUMP brand's ability to drive demand for its 100 billion token supply.

The Trump family collectively holds nearly 25% of WLFI's circulating tokens, with the former president designated as 'Co-Founder Emeritus' of World Liberty Financial. His three sons are listed as co-founders. Founder and team allocations remain locked, though the public listing now establishes a market valuation for previously illiquid holdings.

Donald Trump Jr. framed WLFI as 'the governance backbone of a real ecosystem changing how money moves.' Only 24.7 billion tokens entered circulation initially, with 7.8 billion allocated to the project's crypto treasury. Early investors face selling restrictions, permitted to liquidate just 20% of their positions.